Get ahead of the competition with a wider reach and a plugged-in sales force.
Know your customers better, and help them get to know you - this is how trusted brands are built.
More bang for your buck
Who doesn't like better ROI? Launch marketing programs faster and get feedback in real time.
Increase salesforce effectiveness
Give sales reps powerful new information and provide them with opportunities to leverage your brand's interactions with HCPs. Appature Nexus keeps the whole team "on message" by integrating with your sales force automation system.
Expand your reach
When's the last time a sales rep made it to Nowhere, Alaska? Increase marketshare and create brand engagement in out-of-the-way places by delivering messages where a sales representative is not cost effective.
Personalize your messages
If a message speaks to everyone, nobody wants to read it. Create highly specialized messages based on demographic, behavioral or attitudinal data and reach PCPs, specialists, nurse educators, office managers, pharmacists or anyone else on your target list.
See how it works
Johnson & Johnson Diabetes Care
Appature Nexus is used to grow the digital relationship with millions of consumers.
Appature Nexus is used to expand the HCP reach of a large pharmaceutical business unit using a blend of personal and non-personal touchpoints.
Market in surround sound
Make sure your brand is fostering a conversation at the right place at the right time by talking and listening to your customers. Coordinate your campaigns so that all messages are consistent and personalized based on your customer's preferences.
Discover new insights
Get your data out of internal silos and see your customers in a whole new light. With a single view that combines all your data, you can create marketing campaigns rooted in deep customer insights and reveal unmet needs in your category.
Hear what customers are saying
New channels like social media are ideal for listening. Get the most out of your social media strategy and keep your brand message balanced as the healthcare market evolves to a more consumer-centric model.
See how it works
Appature Nexus is used to better profile and engage surgeons through the use of emails and surveys.
Appature Nexus has helped invigorate traditional channels of engagement and introduced new digital channel capabilities for HCP outreach across a portolio of nutritional products.
Feedback in real-time
Find out what works and what doesn't—and make adjustments on the fly. Appature Nexus helps you determine the effectiveness of your campaigns and quickly adjust the weighting, frequency and channel of your next campaign wave.
With near instant results, you can focus resources on the programs that deliver the most sales and ROI. No need to rely only on the bi-annual marketing mix analysis model to find out where you should invest your marketing budget.
Every marketer's dream and the #1 challenge with marketing programs. Make data-driven decisions that boost ROI and be recognized for the informed marketer that you are. Every campaign and program will work harder for you this year.
See how it worksView Demo
Appature Nexus will be the digital marketing platform allowing brands to target, reach and educate millions of HCPs and consumers.