Home

Welcome to a relationship marketing platform that lifts you higher

Appature Nexus is a cloud based software platform that aggregates your sales and marketing data in order to enable marketing with surprisingly simple tools to easily mine data, launch campaigns, and get actionable insight.

View Demo

All your data in one place

Our big data segmentation engine provides access to a complete picture of your customers, not a series of snapshots

Multi-Channel Campaigns

Create highly targeted marketing campaigns that break through the noise

Measures your success

Get a better understanding of marketing's effect on sales through rapid analysis of campaign ROI

What It Does

Appature Nexus combines the functionality of an integrated marketing database, campaign management, and analytics into a single SaaS platform. We enable marketers with the data, tools, and insights needed for successful insight-driven marketing.

Introducing Journeys

Journeys enables you to design flexible, triggered campaigns capable of reacting to changes and interactions with customers based on business logic. Journeys, a new visual campaign creation capability, is integrated into Appature Nexus Touch.

What's New

Appature is now part of
IMS Health!

IMS Health has acquired Appature to further expand its commercial services capabilities for life sciences and healthcare organizations. Read more...

Download our new whitepaper that provides tools to help your team thrive in the new era of data-driven marketing. Download…