All your data in one place
Get a complete picture of your customers, not a series of snapshots
Personalized campaigns
Create highly targeted marketing campaigns that break through the noise
Measures your success
Get a better understanding of marketing's effect on sales by capturing and analyzing campaign ROI
Appature Nexus 360°
See Technical DetailsDATA INTEGRATION AND CONSOLIDATION
Appature Nexus 360° integrates your internal and external data so you get a combined view of behavioral, attitudinal and demographic data from healthcare data providers, sales force calls and marketing activity.
DATA CLEANSING
Bad data is one of the leading causes of failed campaigns. Accidentally sending a message to the same person twice can be a deal-breaker. Our data optimization engine continually removes duplicates, consolidates, cleanses, and normalizes data across every customer touch point, ensuring the highest level of trust possible.
CUSTOMER SEGMENTATION
Segment and target right from your desktop with a simple drag-and-drop customer segmentation engine that's quick and easy to use. Appature Nexus 360° updates the customer record behind the scenes with every inbound and outbound interaction, giving you the most up-to-date view of all your customers—and saving a ton of work.
Experience Appature Nexus
View DemoAutomated Journeys
Journeys enables you to design flexible, triggered campaigns capable of reacting to changes and interactions with customers based on business logic. Journeys, a new visual campaign creation capability, is integrated into Appature Nexus Touch.
WHY IS IT UNIQUE?
Appature Nexus is a cloud-based relationship marketing tool that is:
- Designed for the healthcare industry
- Simple to learn and easy to use
- Adaptable to your brand strategy
- Quickly implemented so you experience value in weeks
Appature Nexus Touch
See Technical DetailsPERSONALIZED COMMUNICATIONS
In marketing, one size does not fit all. This platform allows you to create campaigns that speak directly to the different needs of your customers. With centralized command and control, Appature Nexus Touch ensures flawless execution of all your outbound activity including email, direct mail, surveys, advertising, webinars, tradeshow, telesales and much more. And your workflow is smoother too, through alerts, task management and marketing asset management.
AUTOMATED CAMPAIGN JOURNEYS
Spend more time on strategy and less on managing the small stuff. Our trigger-based visual communication system runs in the background automatically, allowing you to focus on the big picture. Set up physician KOLs or a compliance and persistency program for consumers with just a few mouse clicks, and let Appature Nexus Touch take care of the rest.
MARKET RESEARCH
What is the customer insight that kicks off your next campaign? Create surveys to collect needs, behaviors and attitudes from key segments of your audience. Surveys are highly customizable and can be integrated with your other campaigns. The surprising part is that your database is automatically updated with every response to create richer customer profiles.
Experience Appature Nexus
View DemoAutomated Journeys
Journeys enables you to design flexible, triggered campaigns capable of reacting to changes and interactions with customers based on business logic. Journeys, a new visual campaign creation capability, is integrated into Appature Nexus Touch.
WHY IS IT UNIQUE?
Appature Nexus is a cloud-based relationship marketing tool that is:
- Designed for the healthcare industry
- Simple to learn and easy to use
- Adaptable to your brand strategy
- Quickly implemented so you experience value in weeks
Appature Nexus Insight
See Technical DetailsOUT OF THE BOX MARKETING REPORTS
The insights you want, right at your fingertips… The integrated suite of marketing reports and dashboards in Appature Nexus Insight are tailored to the healthcare industry to help you analyze customer segments, campaigns goals, and marketing channel activities in real-time. The executive-level dashboards are simple to use and give you the ability to drill down quickly and take immediate action.
FAST ANALYTICS FOR EVERYONE
Can’t find your marketing report? Build it in seconds… Marketers can gather, build, and share insights faster through our unique and easy-to-use visual analytics technology called “Nexus Insight Builder”. They can discover key trends and outliers that would otherwise be impossible to find using typical business intelligence solutions. As easy to use as spreadsheet software, but much, much, more powerful, Nexus Insight Builder helps you analyze different campaign scenarios, make customer segmentation comparisons, and discover potential market expansion opportunities. Perform relationship marketing on a new level with your HCPs and consumers through the integration and analysis of their marketing channel responses, sales activities, and related website visits.
TAMING "BIG DATA" FOR ACTIONABLE INSIGHTS
Too much data? Not a problem for Nexus Insight. Marketers and Analysts can connect to their integrated, cleansed, and de-duplicated Nexus 360 customer database to extract data into our in-memory data engine and get fast response times on data sizes of 10 million, 100 million or even 1 billion records.
They can analyze any data of any size using an easy drag-and-drop interface requiring little to no training. IT directors and operations like using Nexus Insight Builder because it makes Business Intelligence (BI) fast and easy to maintain. Marketers feel liberated with access to information, while IT can be sure of security and control.
Experience Appature Nexus
View DemoAutomated Journeys
Journeys enables you to design flexible, triggered campaigns capable of reacting to changes and interactions with customers based on business logic. Journeys, a new visual campaign creation capability, is integrated into Appature Nexus Touch.
WHY IS IT UNIQUE?
Appature Nexus is a cloud-based relationship marketing tool that is:
- Designed for the healthcare industry
- Simple to learn and easy to use
- Adaptable to your brand strategy
- Quickly implemented so you experience value in weeks