Resources
The Roadmap to Relationship Marketing
How technology can help you build stronger relationships, win more marketshare, and get more bang for your buck in a fast-changing marketing environment
The resources you need to achieve success in relationship marketing. Get a roadmap and step-by-step workbook to help you get there.
Case Studies
Data Optimization: Harnessing your data to deliver incremental revenue
This medical device company had dozens of disconnected data silos and relied heavily on surgeon training events. By implementing Appature Nexus, they saw an incremental revenue increase of 22% in the targeted group year over year by segmenting the surgeons and customizing the training to their specific needs.
Customer Insight: Fully understanding what is affecting marketing ROI
This medical diagnostic company selling to hospitals was losing market share and did not have a comprehensive view of all their customers. By implementing Appature Nexus, they began running digital campaigns that achieved a 36% response rate, created record booth attendance at the annual conference, and increased their database size by over 200%.
White Papers
Message Testing can be Surprisingly Simple® and Still Say a Lot
Utilizing A/B split testing can be a valuable marketing tool for uncovering all kinds of information about a marketing segment and to optimize marketing communications in a minimally invasive and cost effective manner.
Sales Pilots the Ship. Marketing Charts the Course.
There's a big difference between saleforce automation tools (meant for sales) and relationship marketing tools (meant for marketers), but in combination the two can be insanely powerful. Get a set of concrete steps on how each type of system can meet the specific needs of any sales and marketing organization.
Tradeshows, Marketing Data, and Post-Show Follow Up
Getting time with HCPs at conferences and tradeshows is getting more difficult, so ensure you're growing these key relationships during and after each of these critical events.
Webcasts
Enabling the New Marketing Model: "How to Leverage Technology, Automation and Data to Deliver a High Touch Strategy:
Featuring presentations by John Eitzen, Senior Director of Marketing Services and Commercial Projects, Shire; Daniella Koren, President, DKI Healthcare Relationship Marketing; and Bob Harrell, Vice President of Marketing, Appature. Key steps needed to build scalable, personalized and high touch marketing programs will be discussed. Attendees will learn how to apply automation to manage the customer experience, use data to plan and optimize campaigns, and identify gaps in the organization’s current marketing technology capabilities to mitigate competitive threats and ensure effective performance in 2013 and beyond.
Commercial Operations: Enabling the New Marketing Model
Panelists from Novo Nordisk, ZS Associates and Appature will discuss how Commercial Operations is evolving critical skills and capabilities to enable a new, more complex era of data-driven marketing.
Successfully Implementing Relationship Marketing for your Healthcare Brand
Panelists from Shire, Ironwood Pharmaceuticals and Appature provide their best practices and past learnings in this 60 minute webcast.
5 Social Media Tips for Successful Relationship Marketing
Jennifer Fenoglio from Acclarent provides tips based her real life case study in this 30 minute webcast.
Events
March 4-6, 2013
ePharma Summit, New York, NY
Come visit Appature at Booth 170! We also invite you to attend the March 6 session at 9:30 a.m. titled "Leverage Real.Time Data to Build Timely, Valuable and Targeted Content in Pharma" in which Appature's Bob Harrell (along with 4 others) will be speaking.
April 2-4, 2013
DTC National Conference, Washington, DC
Come relax and recharge at the Appature-sponsored Charging Station and Coffee Bar!
Don't miss Appature's Kabir Shahani at the Thursday, April 4 session at 11:00 a.m.. Kabir will be speaking along with Lars Merk of McNeil Consumer Healthcare, in the session "When the Chips are Down: Maintaining Patient Loyalty and Transforming Your Marketing Model".
DTC National Conference Website
Company News
March 12, 2013
IMS Health Acquires Appature
| Appature
January 31, 2013
Appature and DKI Partner to Enable Data‐Driven Relationship Marketing for Life Sciences
| Appature
January 25, 2013
Appature Featured in DTC Perspectives, "Make Sense of Your Multichannel Data: Developing a One-to-One Patient Relationship"
| DTC Perspectives
November 29, 2012
Appature Featured on Cover of MedAdNews as .Venture to Watch. That Could Change the Way Pharma Products are Marketed and Sold
| Appature
November 15, 2012
Commercial Operations Webinar Series: Enabling the New Marketing Model
| PR Newswire
November 12, 2012
Appature Launches Partnership Program to Enable New Model of Data-Driven Marketing for Life Sciences Industry
| Appature
October 25, 2012
SaaS Firm Signs Up Agencies, Others to Analytics/RM Platform
| MM&M
October 24, 2012
Appature Partners with Crossix to Aggregate Rx Insights Into Marketing Campaign Data, Delivering Complete Picture for Healthcare Consumer Marketers
| Marketwire
September 13, 2012
Appature Receives Patent for Disruptive Technology Platform for Marketers
| Marketwire
August 20, 2012
Appature Appoints Enterprise Marketing and Strategic Alliances Veteran Jigish Avalani as EVP, Global Marketing and Alliances
| Marketwire
Aug 1, 2012
Appature Co-founder and CEO Kabir Shahani Selected as One of PharmaVOICE's "100 Most Inspiring People in Life-Sciences Industry"
| PharmaVOICE
July 31, 2012
Appature Closes Series B Financing Round
| Appature
July 10, 2012
Appature Featured on CNBC. CNBC interviews Kabir Shahani about the founding of Appature
| CNBC
June 19, 2012
Appature Named Finalist in 2012 Washington's Best Workplaces Awards
| PSBJ
June 7, 2012
Appature Appoints Pharmaceutical Marketing Veteran Bob Harrell as VP of Marketing
| Marketwire
March 13, 2012
Mark Klebanoff Named Appature CFO
| Geekwire
February 9, 2012
Appature Named Finalist in WTIA Awards
| Yahoo Finance
January 18, 2012
Pharma vs. Physician: How Data Can Relieve the Headache (Part 2)
| PharmaPhorum
January 11, 2012
Pharma vs. Physician: How Data Can Relieve the Headache (Part 1)
| PharmaPhorum
January 6, 2012
Appature Launches Appature Nexus on Salesforce.com's AppExchange, the World's Most-Popular Marketplace for Business Apps
| CRM Advocate
October 14, 2011
Xconomist of the Week: Appature’s Kabir Shahani Eyes Culture as Company Expands
| Xconomy
August 12, 2011
Appature Named Startup of the Week by Techflash
| Techflash
July 28, 2011
Appature’s Stephen Meyles Named Geekwire’s Geek of the Week
| Geekwire
July 22, 2011
Kabir Shahani Named a 2011 Puget Sound Business Journal "40 Under 40"
| PSBJ
July 5, 2011
Pharma Marketing Needs to Evolve: Pixels and Pills Interview with Appature CEO, Kabir Shahani
| Pixels and Pills
June 16, 2011
Appature, Inc. Named a Finalist in the 2011 Washington Best Workplaces Awards
| PSBJ
May 25, 2011
Appature, Inc. Website Wins a 2011 American Web Design Award
| GD USA
May 23, 2011
Appature, Inc. Named a Finalist In The American Business Awards
| Sys-Con Media
April 29, 2011
Appature Inc. Named "Cool Vendor" By Leading Analyst Firm
| Seattle 2.0
March 21, 2011
Appature Named One of The "Hottest Companies in Seattle" Award
| Lead411
March 9, 2011
Appature Inc. Partners with MedAD News to Launch Healthcare Marketing 2.0 Webinar
| Pharmiweb
February 1, 2011
Just What the DR Ordered: A Healthy Approach to Baby Boomers
| Response Magazine
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